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Glow in the dark skatepark from down under

Skateboarders flock to amazing looking skatepark

A glow-in-the-dark skatepark was launched in Australia by — of all companies — Kellogg’s, as a way of showing appreciation for its customers and to also (naturally) promote their Nutri-Grain cereal.

Hundreds of skaters flocked to the “Fuel On Skatepark” during its initial opening, where they got to enjoy laser-rigged, projection-mapped on the various ramps:

What made this promotional event particularly unique is that each skater that entered was given an RFID tagged keychain. When worn while going through the ramps, this little piece of technology enabled cameras to capture shots of the skaters in action via infra-red beams.

The images captured were then automatically uploaded onto Facebook and shared online.

As you can tell by the videos above, the whole thing is — visually speaking — pretty amazing, Check out a quick clip of on how they built the piece in the video below:

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