Sony is selling their new MP3 player in bottles of water

Marketing stunt meant to show just how waterproof the device actually is

Kudos to Sony for coming up with a pretty smart marketing stunt — in an effort to prove just how waterproof the company’s new waterproof NWZ-W270 MP3 player is, Sony is selling the device not in a cardboard box but rather, encased in a bottle of water, dispensed via vending machine.


The MP3 / water bottle machines were placed at pools and gyms all throughout New Zealand. “By combining the product with bottled water, we’ve created a world first — the Bottled Walkman. This simple packaging innovation gave us a unique way to display the product, which instantly demonstrated its benefit,” says DraftFCB in a video showcasing the campaign.

The whole concept is pretty well thought-out and as makers of one of the most splash and water and liquid-proof portable speakers on the market, we give Sony the ol’ tip o’ the hat for their creative approach in getting this feature out to potential clients.

Check out the promo video for the MP3 player below and if you want to see our Boombot 2 portable speakers get waterboarded and dunked without regard, check out our video below that.

Obstacle course ramp placed on bike path makes cycling to work a bit more fun

Nifty concept to celebrate Bike-to-Work week in Vancouver

I’ll tell you what — if this here little obstacle was placed on my bike path to work, I’d be late going in every day.

The ramp is called the “Whoopdeedoo” and it’s meant to make biking into work a bit more fun. A series of these little bumps in the path are located all throughout Vancouver for the purpose of celebrating the city’s annual “Bike-to-Work” week campaign.

Designer Greg Papove came up with the design for the ramp. It’s low enough so that all ages / biking skill levels can use it, and features simple to follow, bright lines and border flags to ensure riders don’t hurt or otherwise kill themselves going over the edge.

While it might not seem like much, the ramp has proven surprisingly popular. Get the experience of going over it in the video below.

What’s funny is that, as the rider goes over it, you can’t help but think to yourself “Whoop . . . dee . . .doo!”

Peevertising- The most FOUL form of Guerilla Marketing in the snow

I hate to say it and don’t want to mention any names (MB), has put together a guerrilla marketing campaign that is causing a storm in the Boston area.  Peevertising is the new wave that involves pissing designs into snow.  If you are a male that’s ever pissed in snow, you have probably drafted your name in cursive.  This takes guerrilla marketing to new frontiers in an innovative and disgusting way.  To see the full collection of fine brews pissed into the snow, visit Peevertising.Stella Tecate


Crazy looking taxi picks up city sounds, turns them into music for passengers

Awesome concept from sound artist Yuri Suzuki

Make the city sound better taxi

To promote the release of their new headphones, the Capital (good sound, could’ve done a better job on the design) company AIAIAI recruited sound artist Yuri Suzuki for a two-day campaign last week called “Make the City Sound Better.” Basically, the way it worked is Suzuki hooked up London taxis with a bunch of microphones to record the surrounding noise as the car made its way up and down the city streets.

A one-of-a-kind software program inside the vehicle then converted the noise into music in real-time, and played it over 67 speakers built into the car. If the music’s too loud, passengers can also tune-in to the song through headphones.

London Sound Taxi

What’s cool about this whole thing is that each trip in the taxi creates an entirely different music / sound experience. All of the different frequencies that are getting translated into melodies vary depending upon the part of the city that the car is in and also things like traffic and street sounds.

There’s a microsite where all of the melodies are being uploaded to SoundCloud.

Video of the Sound Taxi after the jump.

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