Line of Sight playing at Interbike 2012 Las Vegas

LINE OF SIGHT – Official Trailer from Zenga Bros on Vimeo.

Some riders just lack any sense of fear.  Some call it suicide riding, and others just call it a hobby.  Check out Line of Sight by Lucas Brunelle for some of the most insane urban cycling footage we have ever seen.  Don’t lose your teeth watching it.   If you want to see the whole flick, swoop it up on their site or come by the Boombotix booth 32007 at Interbike.

Pedalfest in Jack London Square- August 18th

sprint race for a free ultraportable speaker at 4pm

Pedalfest jack London Square

We will be out here tryin’ to function at Pedalfest this weekend in Jack London Square this weekend.  The East Bay bike community is growing strong as they have developed their own full fledged hipster culture.  The lower rent expenses allow them to purchase more PBR than ever.  The climates comparable to San Francisco’s Mission District are bringing out our most attractive tattoo laden riders.  Make your way over to Jack London Square and check out some of Boombotix’s ultraportable speaker line including the Jason Clary pro model.

Orange 20 Cup coming to Encino Velodrome, -August 22nd

velodrome bike race

If you have massive quadriceps and abnormally large lugs or you are a PBR chuggin’ pot belly stoner, this is the race for you.  If you are a super tight jeaned, tattoo sleeved, chain-smoking hipster, this is the race for you.  If your ride fixed and you ride fast, then please make it out to the Encino Velodrome for the Orange20 Cup on August 22nd at 7:00pm under the lights.

Recommended training regiment: Daily diet of burritos and coffee followed by a cigarette and three pessimistic remarks.

May the best rider win.  Winners will have their choice of Chrome bags, Boombotix ultraportable speakers, and much much more.  Big thanks to Orange20 for putting this event together.

New Die Antwoord Video: Baby’s on Fire

Die Antwoord just released the video for the song of their new album, Baby’s on Fire. This video is certified #valid by the crew at Boombotix, exemplifying the fast paced lifestyle many of us choose to live. Enough words. See for yourself:

Warning: NSFW (unless you work at Boombotix):

A masterpiece, consisting of motorcycles, fast cars, bikes, bats, donuts, swords, guns, money, drugs, sex, bling, lube, wrestling, sideboob, Die Antwoord goes #hardinthepaint.

Does anyone have a sibling relationship like this? Watkin Tudor Jones (Ninja) sets a good example for an older brother looking out for his baby sister Yolandi. He just needs to keep a lookout for incoming bricks to the #grill moving forward

This video has inspired us to get back to doing dangerous things. Until next time!

5 Great NYE Resolutions brought to you by Mission Bicycle Co.

We’d like to thank our friends over at Mission Bicycle Co. for putting this highly practical list of things that you can do to improve your quality of life.  They’re pretty darn honest about it too.  They realize that we’re all going to have our vices, but a simple things like riding your bike can go a long way to putting a smile on your face.

So please, don’t lose a pound, don’t quit smoking and whatever you do, don’t even think about taking a trip. Instead, channel all that energy into your beautiful bike. Here are our top five suggestions.

1. Ride with friends and strangers: Invite a friend along for a ride with no specific destination in mind. Discover a side street or a new slice of afternoon sun. Inversely, join a group ride solo. When alone we are often more likely to welcome conversation from new people and make new acquaintances.

2. Support your local bike shop: The Internet is a great resource, but it’s no match for human interaction. Find a local shop you trust and introduce yourself and your bike. Developing a relationship with the staff will increase your understanding of your bike while supporting a positive business in your community. Most people get into the bike industry because they love bikes, let them show you why.

3. Pump up your tires more often: This simple but essential task is too often put off. Resolve to stop the procrastination and grab a pump. Your ride quality will improve and you’ll thank yourself.

4. Change your own flat tires: This is not nearly as daunting as it may seem. There are two approaches, pick the one that seems reasonable for you.

  • One: carry all necessary materials at all times. That means a tube, a tire lever, a pump and potentially a wrench depending on your wheel.
  • Two: change your flats at home, where you stock those items, or at the bike shop nearest to your flat discovery. It’s rare that a shop won’t sell you a tube and allow you to change it yourself on site.

5. Ride your bike to work (or if you already do, ride to work in the rain): This may be a big next step for some of you, but the benefits are even bigger: save a ton of cash, get exercise, meet new people, see new places, travel at your own pace and on and on. It may take a few new items like a backpack or rain gear to be comfortable, but those things will easily be offset by the savings.

If you’ve already got a bike resolution on your list we’d love to hear it. Let us know by sending it to resolutions@missionbicycle.com. We’ll share responses for others to see. Happy new year.