Sriracha x Boombotix New Product Release

Sriracha hot sauce

We are excited to announce that we will be teaming up with Huy Fong Food Company over this next year in development of a new Sriracha-BOOM speaker.  Huy Fong’s CEO commented, “Sriracha is gaining a popular cult-like following amongst the younger generation, so we need to go beyond just making hot sauce.  The progression into portable audio makes sense because the taste of our sauce is loud just like Boombotix speakers.  We are going to take cock sauce to new heights with Boombotix.”

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Confessions of a Sriracha (Rooster Sauce) Addict

sriracha rooster sauce

Sriracha (aka Rooster Sauce, Cock Sauce) is the most addictive flavor that money can buy.  What once started as a nice topping to use on occasion has manifested into an essential ingredient in almost every single meal.  We started using Sriracha at lunch with a regular diet of rice, sunny-side-up eggs with soy sauce just to bring a little extra zing to an otherwise bland meal (a meal that runs about $.72/session with eggs included).  Then we started using it as a substitute to salsa in burritos because we were unhappy with the way that the water in the salsa was making the burrito get soggy.  We started dabbing it onto our sushi rolls, steak, and diluting it into our soup.  Suddenly, we realized that we were putting Sriracha on just about EVERYTHING.  When we didn’t have it, then we felt the empty void.  The small Boombotix team was going through a 17 oz. bottle of it every three weeks.  We were ADDICTED.

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