Packaging Design that makes you CRAVE

Aiaiai headphone package design

Anytime you buy a great product, there are a lot of influences that sway you to make an investment.  At any given time, you have a wide selection of products to choose from, and without having had the experience to try out every single one, you are naturally going to be initially drawn towards superficial elements like product packaging.  Price and specifications are going to be secondary, but the thing that will make a consumer pick a product up off the shelf is going to be the package.  In this article, we are going to focus on the TMA-1 Headphone package by a Denmark based firm called Aiaiai.
Continue reading