Boombotix Partners with Grateful Dead for 50th Anniversary

Grateful Dead Speaker

We’re happy to announce the release of a limited edition Boombot REX for the final tour of the Grateful Dead. We’ve worked closely with Rhino Records/Grateful Dead team to craft this design to reflect the long standing legacy of this group.

With a big focus on content, we wanted to incorporate several tracks that capture the journey through their careers. Each limited edition Boombot REX will also come with a link to download three classic Grateful Dead songs: “Truckin’,” “Ripple” and “Touch of Grey.” David Lemieux, the band’s official archivist, chose these three songs because of their importance to the Grateful Dead’s career.

“’Touch of Grey,’ to many people [this] is the song that put the Grateful Dead on the map,” said Lemieux. “Debuted live in 1982, and released in 1987 on the hit album ‘In The Dark,’ ‘Touch Of Grey’ was a Top 10 single, growing the Dead’s audience by a huge amount virtually overnight. Many people felt it was the success of this song that brought the Dead from status of cult band to mainstream success.”

Two “Miracle Tickets” to the sold-out June 28th concert in Santa Clara, Calif. will be hidden in one customized red, white and blue Boombot REX featuring the famed “Steal Your Face” and original 50th anniversary artwork. The speaker with the “Miracle Tickets” is being sold through Target.com.

We developed the project in conjunction with Warner Bros. Music Group for licensing of the musical compilation embedded in the limited edition Boombot REX.

“This partnership furthers our goal to put music back into the consumer’s hands,” said Mustafa Shaikh, director of marketing for Boombotix. “With the recent announcement of Robert “RZA” Diggs as our head of product development, we expect further collaborations with music lovers just like this one.”

The Grateful Dead Boombot REX will be available exclusively at Target.com. See if you can be one of the few to score a “miracle” ticket.

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