Do It For Dad

 

DoItForDad-Cover Photo

Fatherly Advice

Take a walk down memory lane.  You could catalogue all of the times your dad gave you advice.  You could also catalogue all of the times he gave you advice and you didn’t listen.  For me the latter was the most prominent, as I always knew what was best.  I even knew the best way to do things; better than my dad.  Which is why I want to pay homage to Dad with these three tidbits of fatherly advice I should have listened to.  Oh man….hindsight really is 20/20.

1.  Credit Cards:  Your right, Dad.  You do have to pay them back.

2.  Cars:  Regular oil changes….who knew?

3.  Work:  Hard work pays off. It’s hard not to ignore this mowing the lawn or doing chores.

DAD’S LIKE DEALS

We have a pretty sweet deal for your Dad this Father’s Day and a pretty sweet deal for you.  Pick up a BOOMBOT2 and get 20 bucks off!

Facebook#doitfordad

To Guarantee Father’s Day Delivery (June 15th) Order by these dates:

  • Thursday 6/12 before 4pm PST – Standard (2-Day) Delivery
  • Friday 6/13 before 4pm PST –  Overnight Shipping

You’ve grown up a bunch and now you probably like the same music.  It’s weird how that happens!  So the next time you’re sharing a brewski with Pop’s you will be serenaded by the sweet sounds he’s most accustomed to.Thank God for Polaroids, am I right?

HIS FINEST MOMENTS

Our memories sometimes fail and luckily technology is there to help us regale in the most incriminating photos.  For Dad, there is no such thing as “too ridiculous” or “over-the-top”, that’s why we’re asking our friends on the intertubular webs to show off their goofiest photos of Dad on Instagram!

That said, you send us the goods, we’ll deliver the goods.  Check the prizes and contest info below!

PRIZE PACKS & CONTEST INFO:

Starts – 6/10/14 (TODAY!!!)
Ends – 6/17/20141st Place – BOOMBOT2 & Metro Edition Socks
2nd Place – BOOMBOT2
3rd Place – Metro Edition SocksDon’t forget to #BOOMBOTIX, #doitfordad #FTW kids, and stay tuned for more goodies from your favorite ultra-portable, rugged & Dad friendly speaker company.

One THOUSAND – Count it

One-Thousand-Strong

This month marks two exciting milestones for Boombotix.  We hit our thousandth Instagram follower and got our thousandth backer on our Kickstarter campaign.  The only unfortunate thing about a thousand is that then next major milestone is ten times higher.  Anyhow, thanks to everyone that has been staying tight with our company.  We consider each and every one of you to be more than just customers.  You are friends.  Onward march.

Using Instagram to build SEO

A method to crowd source content generation

As an ultraportable speaker company, we promote our users to take our product out in the field and engage in the world around them. One dilemma has always been being able to effectively capture the experience our customers are having. We followed GoPro closely over the years and saw how their users were using the video content in order to promote their product. GoPro was essential crowd sourcing customers content and educating future buyers how to use the crazy helmet camera. As a result, GoPro benefited from cost effective content creation and positive brand association with top athletes.

How we adopted the GoPro content creation strategy

Our product was initially created for the urban rider and we envisioned cyclists taking videos with their Boombot. As it turned out, photos became a much more popular medium than video content for our users. The growing popularity of Instagram and the simplicity of generating photo content attracted a larger user base.

Scarface

Say hello to the SEO Machine we call Swagonomics

The idea was simple. We called it Swagonomics because it rewarded users with gear for great content. Users would sign up for an account using their already existing Instagram account. Anytime a user hashtagged #boombotix in their post, it would get pulled onto our feed. We wanted users to capture their active lifestyle while stimulating brand interaction between our users. Over time, users connected with other Swagonomics users due to interest in each other’s photographs.

Our site flooded with hundreds of photos in just a matter of weeks. Naturally, this introduced more problems, but importantly we were acquiring user generated content.

And voila! It was crowd sourcing at its infancy.

In SEO, content quality is always king

What happens when people start hashtagging #boombotix on random photos just go get points? How do you determine what adds value to the site versus detracts from it? The questions bounced around internally, so you could imagine that the community was wondering the same things. The need for a site moderator became very clear early on. Suddenly we had to make decisions on what we wanted our brand to represent. Looking back on it, this was a positive problem. We were essentially defining our brand values and creating the rules around what we defined as swag.

We created a back end that allowed us to disable posts from the feed in bulk. We tried fostering an understanding in our users of the quality we wanted to see.  By moderating the feed quality, users are able to gain a better understanding of what to put on the site. It was tricky and feelings were hurt, but we had to make moves for the better interest of the brand.

We didn’t drop our bloggers that we worked with. The content from our Swagonomics site did not replace the keyword rich content we developed on our blog. Swagonomics was just supplementing the site with a massive database with SEO rich images in a very cost effective manner. On numerous occasions, employees in the companies grabbed content from Swagonomics to use in marketing. That’s convenient.

where our company is going with swagonomics and gamification

The Swagonomics experiment is far from done, but this site has created the foundation for a gamified brand experience. The introduction of points and rewards built around promoting the brand in real life can be applied to a number of activities. As our community grows, the potential for our users to spread the word does too. When traditional marketing mediums like print are on their way out, brands that leverage digital media with social content marketing will be the ones that come out on top. They will drive the most direct eCommerce sales and build the greatest brand equity of all.

Optrix Fisheye Lens for iPhone Review

shoots everything you could dream from an iphone

Optrix Fisheye Case modified
 Today was also our first day out with the Optrix iPhone case.  This case fits a fisheye lens to your iPhone.  On Instagram photos and video, the field view is PERFECT although on the normal camera mode, you start picking up the edge of the lens.  Could just be a mechanical tweak made for a bigger lens with the same radius/magnification.  As the smartphone cameras continue to improve, one must wonder if these kind of adaptations could replace the GoPro.  One thing is for sure, the speakers on iPhone’s always suck, and the microphones have a lot of room for improvement too.  Which devices will consolidate into the smartphone?  All that is left is the video camera and car keys.

We took ours and cut out the screen in front and shaved a hole in the bottom to charge.  It kills the waterproofing but makes it so that the piece is more of a day-to-day piece.  We used an exacto knife to remove the screen on the front so that we could get better touch input.  Then we used a Dremel tool to cut a hole in the bottom to allow the charging connector to move through and allow the on-board speakers to be exposed. Might also be good to look at a product like the Olloclip, but then you have to remove the case.  Anyone know an iPhone fisheye that is built into a case (non-waterproof?)

here are some photos we took with it today

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