The Fear and Excitement of Entrepreneurism

Jason Arens Getting PAID

Making it to the top of the podium takes courage and passion. That never changes. (Skier: Boombotix team rider Jason Arens at VT Open)

Most of the press we see around startups thrives around new funding rounds, exits, mergers and acquisitions.  Sometimes we see speckles of bankruptcy, but usually it is only press worthy when a Goliath figure goes down.  When I started Boombotix, I didn’t think about the private equity market.  Actually take that back.  I didn’t give a shit about private equity or banking.  All I wanted to do was make this awesome speaker.  With my friends and family support, I was able to get a business started.  This is the beginning of digging yourself into a hole in hopes of coming out on top.

Naturally, you are rejuvenated with hopes of success and triumph.  Go ahead and pop a bottle of champagne but just know that the bubbles are short lived.  Getting funding is a very challenging thing for a business.  Getting a hardware company funded is even harder.  More than twenty times more money goes into software.  Why?  Well it’s simple.  Hardware requires more cash to scale.  A lot more.  Building a real brand takes even more cash.  Investment funds of $250 million or less might cringe at the thought of pumping $100 million to build a category.  Fail and that fund is hosed.  Hardware exits are also not quite as glamorous as software.  Investors know that they require more cash, so by nature they also get a softer multiple on trailing revenue.  Some investors even refer to hardware as being “dirty.”  This was completely new to me.  I grew up looking at brands like GoPro and Skullcandy with idolatry.

Despite all this, we are here with a mission.  We are building the most technologically sophisticated ultraportable speakers ever.  This is where the brand values have to be engraved into the organization (forward-thinking industrial design, acoustics, mobility, innovation).  This is when you make the tangible become intangible.  Suddenly you transform from being a hardware company to being a brand with purpose and direction.  When you cross this chasm, investors are no longer looked at as sources of growth capital.  You treat investors as partners to help achieve a grand vision.  The goal embodies more than just making money.  It involves driving change in the world.

Products whether they are tangible, web-based, or mobile are all the driving forces behind change.  Without a great product, you cannot have a great business.  Some of the things we want to build take so many resources that we are forced to manage our wish lists, feature sets, and expectations.  As entrepreneurs, we have to swallow the reality of the current always being less ideal than the future.  Just know that no matter how far into the future your propel yourself, that will never change.  Be sure to find just as much pleasure in looking back on the past, or prepare yourself for a world of pain.

What was I getting at here in the first place?  I don’t want to scare anyone off from starting something.  I just wanted to paint a realistic picture at my view on the world of private equity.  Hardware is hard.  But you like a challenge right?

Interview with Good Enough Ski Crew

Good Enough Crew at Boreal

This winter Boombotix has teamed up with the whole Good Enough crew to bring sound to the slopes.  The partnership is a beacon of our dedication to supporting action sports with athletes that are pushing their amplitude to the highest levels.  The Good Enough ski crew is known for their progressive ski style with a greater emphasis on creativity and less on hucking big tricks.

We sat down with Jason Arens and Noah Curry this week with an exclusive interview.

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Learn to Ski with Good Enough- Season Three- Episode Two- You Into Fitness?

Good Enough- Season Three- Episode Two- You Into Fitness? from Garrett Jurach on Vimeo.

Good Enough crew made a trip out to Park City, Utah and for sure made some worthwhile turns.  As per usual, the homies killed it on every jib.  If you want to learn how to ski, pay close attention.  Jason Arens used his woodgrain Boombot to flow his way through the pain of getting a #goodenough tattoo.  #DEDICATION #shredtahoe

Featured Skiers

Jason Arens, Noah Curry, Pete Arneson, Khai Krepela, Jordan Spohr, Alden Spence, Raleigh White, Cooper Davidson, and Cody Perin.

Good Enough- Episode 2- You into Fitness?

After riding Boreal all early season the Good Enough crew decided to pack their bags and make a trip to Utah. Fully equipped with their BB2’s they caught an epic powder day at Brighton Mountain and then a few sunny park days at PCMR before heading back to Tahoe to shred some more.

Good Enough- Season Three- Episode Two- You Into Fitness? from Garrett Jurach on Vimeo.

Good Enough- Season 3- Episode 1


Thanks to Boreals amazing early season park we were able to get a few days in with the crew and put this bad Larry together. Hope you enjoy.

GOOD ENOUGH GIVEAWAY

This episode we are giving away a Boombot1 thumpin’ speaker of your choice and a sticker pack of Good Enough die-cuts.  Instantly enlarges your bag of tricks guaranteed.  All you have to do is have the best answer to the Good Enough CONTROVERSIAL question of the month.

DID JASON TEXT NoAH’s girl?  Will he betray noah and hook up with sara?

Winner will be hand selected by the Noah Curry so kiss his ass any way that you can.   Leave your comment below and we will pick a winner when we feel like there is an answer that’s “GOOD ENOUGH.”