Boombotix Presents ODB Week

New track “Obey Me” found at the Wu Mansion RELEASED EXCLUSIVELY THROUGH Zumiez

Boombotix_ODB_week_web-poster_2015-11-04This week, our crew wanted to take a moment to reminisce and celebrate the birth and passing of an artist we hold close to our heart. As ODB and his family would have it, we’ve decided to get turnt up with a commemorative week coinciding with a release of a long lost track we found at the Wu Mansion. Events throughout the week commemorate the life of ODB (Russell Jones), who died on Nov. 13, 2004, just two days before his 36th birthday.

“The week is going to expose a lot of young music listeners to one of the most creative hip-hop artists ever,” said Mustafa Shaikh, Vice President of Marketing & Rhetoric at Boombotix. “A lot of his creativity came from Ol’ Dirty Bastard simply being true to himself. We hope these series of releases and events do justice to his legacy.”

Earlier this year, RZA was exploring the archives of tapes stashed at the Wu Mansion when he came across the unreleased recording. The single from the late Wu-Tang Clan legend, “Obey Me,” is embedded in a limited edition Boombot REX speaker, which also features two remixes by Shash’U and High Klassified and is now available through Boombotix.com and Zumiez stores.

“Ol’ Dirty never made mainstream decisions,” said RZA, creator of Wu-Tang Clan and Head Abbot of Product and Content Development at Boombotix. “This project is not only a unique way to market new music and get people talking about their personal experiences with tunes, but it exemplifies the type of originality that he would have wanted from his own releases. I think he’d be proud to know his legacy lives on.”

The track is classic ODB. It’s empowering and it sends a clear message around the attitude ODB lived by.

ODB WEEK OFFICIAL SCHEDULE

Nov. 10- Get ODB ID’d with a Welfare Card and Wu-Tang Name Generator

Starting tomorrow, fans can head over to ODB’s Welfare Card Maker on Boombotix.com. Users will be given a unique Wu-Tang nickname and be able to place their own headshots into Jones’ iconic welfare card. Jones’ welfare card was featured on the cover of his first album, “Return to the 36 Chambers: The Dirty Version.”

Nov. 11- Young Dirty Bastard Collabs with ODB on a Music Video Release

Boombotix will debut a new music video for Shash’U’s remix of “Obey Me.” The music video will feature Ol’ Dirty Bastard’s son, Bar-son Jones (professionally known as “Young Dirty Bastard”). Look out for it on RollingStone.com.

Nov. 13- Zumiez Stash Party 

The week will finish with a party thrown in conjunction with Zumiez. Zumiez Stash members will be able to attend the party held at The Wick in Brooklyn.

“By creating this celebration week we are really honoring my husband and his legacy,” said ODB’s wife and administrator of the estate Icelene Jones. “I believe the fans will really enjoy the new music Boombotix is releasing”KSA_VSF_YDB_0F0A5397

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