Death to the dock! Bluetooth speaker selection grows and sales show no signs of slowing down

consumer momentum on adoption of bluetooth speakers remains rapid

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The portable Bluetooth market is growing rapidly, and we’re beginning to see several new companies throw their hats in the ring to see if they can successfully tap into the market. According to Twice.com‘s recent article on the explosive growth within the speaker market, we have seen this segment grow in 2012 496% with sales of over 2.2 million Bluetooth speakers. A lot of this growth is attributed to the widespread adoption of the smartphone and more specifically, Android devices. The size of the Bluetooth speaker market is reported to be $264 million in 2012 according to NBD research. With this type of growth in 2013, this gadget could be a billion dollar market just in the US.

Boombotix CEO, Lief Storer commented, “we see a lot of viability in the Bluetooth speaker segment, but with so many players in the space, brands that can innovate with design and standout feature sets will be the only winners. We also expect to see the market become segmented  almost like what you see with bikes. You don’t just get a bike anymore. You get a road bike, a mountain bike, and possibly a commuter.”

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