Hello Kitty Products net over $1 billion in sales

Hello Kitty jet

EVA air goes wild with this jet decked out with Hello Kitty paint job and custom interior. We hope that they also serve Sanrio Lollipops in the inflight meal.

Hello Kitty has a ginormous fan-base and it’s really no surprise that Sanrio has earned over  $1 billion in annual sales (and that is back in 2003).  There are over 37,000 licensed Hello Kitty products in the consumer space ranging from commercial airline jets to collectible wine.  Just to give you a little background, Hello Kitty’s real name is Kitty White and she was born in the suburbs of London (not Japan!?).  It all started back in 1992 when Shintaro Tsuji began selling rubber sandals with flowers painted on them.  Shintaro saw a dirrect correlation between profit/sales and the addition of printing cute characters on his sandals.  He hired cartoonists to design these amorphous blob characters (although he probably could have hired some 3rd graders as well).  Ultimately, Yuko Shimuzu came up with the Hello Kitty character design and she made her debut onto a vinyl coin purse in 1994.

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