DJ mixes bass drops with scents to create new club experience

Part of Heineken promotion

When you’re walking through Macy’s perfume and cologne section, dodging the random spritzes of Calvin Klein and Burberry being shot at your face, have you ever stopped and thought to yourself – Man, it’d be awesome if there was some sick house music playing right now?

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No? Me neither. But someone in the marketing department at Heineken DID think this weird combination up, and the result is “The Scenthesizer” project.

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