What it’s like at Shark Tank casting


the ultimate entrepreneur Hail mary

On Friday morning I headed out at 7:30am to North Hollywood to the Holiday Inn for casting calls for Shark Tank. This move falls under the umbrella of an entrepreneurial “hail mary.” Sometimes you gotta throw it deep and cross your fingers. Right off the bat, lady luck was not looking good. A semi had flipped over on the 405 leaving only two lanes. Fortunately, I planned for a little extra transit time, but I also knew this meant I was going to be pushed farther back in line.

When I got there, I saw people lined up for blocks. It looked more like a refugee camp than a business pitch. This wasn’t the posh venture capital office I was accustomed to. Entrepreneurs of all sorts were waiting patiently on the sidewalk with their inventions proudly on display. Despite everyone competing for a spot on the show, there was an air of curiosity floating about. Everyone here had something in common. We all had an idea we were really proud of that we wanted to share to the world.

They passed out wristbands pretty quickly. I was number 341 out of about 500. They told us that it would take about five hours to get through the first 300 people so we could come back at 3:00 for our 60 second pitch. That was a big relief not having to wait on the sidewalk for hours. Like many entrepreneurs do on a regular basis,, we found the nearest Starbucks for retreat. For the next couple hours, some of us practiced our pitches, shared our ideas, and got some work done. I met a number of interesting entrepreneurs and shared some of my experiences. A lot of people were at an earlier stage so I was hoping that I could at least offer some helpful strategic insight. Either way, we were all in the same boat together trying to get funding for our idea.

other ENTREPRENEURS giving it a shot

I met Ari Zandman-Zeman who had a portable workout device called Rubberbanditz. It was like the ultraportable bow flex. He has some good trailing revenue and I encouraged him to increase his valuation and base it on fantasy (Fantasty valuation is a term we use when the value of the business is primarily based on the market opportunity more than the actual financials). I met Mark Samuel who had a fitness bag company called Fitmark. We shared a taxi back to the airport and I told him about my experience working with manufacturers reps and factoring invoices. We talked about eCommerce website optimization and girls too. He is having a child this fall. Gary from Rapid Impact was developing a promotions platform called Rapid Impact. I’d say we spent our break playing devil’s advocate with each other impersonating sharks and challenging valuations. I also met Gentleman Norman who was basically a cute Boo impostor.

what the pitch was like

We went back at three o’clock and got taken into an auditorium. The producer of the show explained how the whole process worked and let everyone have a Q&A. This was the first stage of many to get on the show. If they liked your pitch here, they would call us next week and ask us to put together a short video. If we passed the video stage, we would get called back for another pitch and they would do some due diligence. If they were still interested after that, you MIGHT have a chance to go on the show. No promises. They also clarified that they had removed the clause that gave the production company an option for equity or royalty on profits. That was reassuring. Now I actually REALLY wanted to be on the show. It was a chance for national TV exposure to 7 million people at one time.

They had two rooms with five people on staff in each room. Each entrepreneur pitched to one-on-one while the staff took notes. They let us run a little bit beyond a minute. My goal was basically to seduce an incredible amount of stoke into this person. The girl I pitched to had the power to decide on whether my pitch was a stand-out or not. I was oddly a little more nervous than I am in typical pitches. Between the odds being stacked so heavily against you and pitching in an event with hundreds of competitors in your face, this was one of the most fierce pitching environments I’d ever experienced.

The pitch went smoothly. I really tried crafting it around my founding story knowing that would probably be the most marketable scrappy entrepreneur story I could put together. My product demo of the Boombot REX wen really smoothly. That thing is always good for giving the WOW reaction from the punchy performance of this speaker design. At the end of my pitch, the girl said, “nice pitch. I want one of those things.” I handed her the demo unit and thanked her for listening to my pitch.

I’m not sure if I’m going to get the chance to be on the show. If anything, I’m glad that I gave it a shot. I was thankful to have met other entrepreneurs along the way, and I wish everyone the best of luck going forward. If anyone has any questions about the casting experience I’m happy to tell you all I know.